ChooseToCare
by New Roots Herbal
$2,119,792.03
donated to charities as of 2024
Getting involved has never been easier! Purchase your favourite New Roots Herbal product, and we make the donation to protect, feed, and care for people and our planet.
by New Roots Herbal
$2,119,792.03
donated to charities as of 2024
New Roots Herbal’s Choose to Care program proudly shares its charitable contributions since 2008!
Beyond monetary donations, we’ve supported essential front-line workers.
Choose to Care is our way of protecting, feeding, and caring for people and the planet. Here's to the organizations we support:
At New Roots Herbal, we choose to care.
It’s been an eventful year from many perspectives, the role of the charities within the umbrella of the Choose to Care program is more important than ever. It’s an honour to support them as they continue to make our world a safer, kinder, more caring environment for all of us to thrive within.
- Peter Wilkes, president and founder of New Roots Herbal.
“Choose to Care” relies upon the expertise of many trusted and well-established organizations which align with our core values. However, there are many special circumstances which warrant direct donations. Lately, CTC has directly supported front line workers with supplements critical for immune support, donated four hundred thousand dollars worth of certified organic beef to food banks, and provided vitamins for families caught in war-torn Ukraine. We’re proud to go the distance to help secure the health and well-being for Canadians and those abroad.
